Bringing a new meaning to the phrase, “Pin it!”, Pinterest is proving to be a strong force in social media marketing. In a nutshell, users can collect or “pin” images they come across on the internet and sort those photos into a variety of categories. The social factor comes in as the platform allows you to follow fellow users’ pin boards and share content.
Of course, where there is new social media, there is a business waiting to see how they can adopt it!
When you start collecting and sharing your images, you are showing followers who you are and what you value. Similarly, a business can pin photos of its products, customers, events, and so on to better showcase its brand identity. Also, by linking your Pinterest account to other social media outlets; ie: Facebook, Twitter, you can further connect with the people that already show an interest in your company.
*The average person reads between 200 to 300 words per minute, but visually it takes only 1/20th of a second to process an image. Ultimately, people have short attention spans and by offering a way to connect with them quickly, your business will leave a long lasting impression.